Last updated: May 2026
1. Who We Are
This website is operated by s2b Studio Limited, a company registered in England and Wales.
- Company name: s2b Studio Limited
- Company number: 12609500
- Registered address: 20-22 Wenlock Road, London, England, N1 7GU
- Phone: 07446 496321
- Email: info@planningbys2b.com
- Website: planningbys2b.com
We are the data controller responsible for your personal data. We take your privacy seriously and are committed to protecting your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Information We Collect
We collect personal information when you complete one of the following forms on our website:
a) Consultation / Contact Form
- First name and last name
- Email address
- Project type (e.g. loft conversion, rear extension, renovation)
- Property address (address line, city, postcode, country)
- Project timeline
b) Feasibility Checker
- Property type (terrace, semi-detached, detached, flat, plot)
- Project type (extension, new build, HMO)
- Whether the property is in a conservation area, listed, or neither
c) Build Estimator
- Project type (extension, loft conversion, refurbishment, new build)
- Location (London, South East, Rest of UK)
- Floor area (m²)
- Property constraints (none, listed, conservation area, green belt)
- Works type (minor, moderate, extensive)
- Number of kitchens and bathrooms
- Whether landscaping is included
We do not knowingly collect information from children under the age of 16. If you believe a child has submitted information to us, please contact us and we will delete it promptly.
3. How We Use Your Information
We use your personal information for the following purposes:
| Purpose | Legal Basis |
|---|---|
| To respond to your consultation enquiry | Legitimate interest |
| To provide a feasibility assessment or build estimate | Legitimate interest / Pre-contractual steps |
| To arrange a consultation via Calendly | Legitimate interest / Pre-contractual steps |
| To send you information related to your project enquiry | Legitimate interest |
| To improve our website and services | Legitimate interest |
We will not use your information for unsolicited marketing without your explicit consent.
4. Third Parties We Share Data With
We use the following third-party tools and services to operate our website. Your data may be processed by these providers as part of their service:
| Provider | Purpose | Privacy Policy |
|---|---|---|
| Hostinger | Website hosting and email delivery | hostinger.com/privacy-policy |
| Fluent Forms | Contact and consultation form | fluentforms.io/privacy-policy |
| Forminator (WPMU DEV) | Feasibility and estimator forms | wpmudev.com/privacy-policy |
| Calendly | Booking free consultation calls | calendly.com/privacy |
| Google Analytics (via Site Kit) | Website traffic and usage analytics | policies.google.com/privacy |
We do not sell your personal data to any third party.
All third-party providers are required to handle your data in accordance with applicable data protection law.
5. Cookies
Our website uses cookies to improve your experience and to analyse how visitors use the site.
Strictly necessary cookies are required for the website to function. You cannot opt out of these.
Analytics cookies (Google Analytics) help us understand how visitors interact with the website. These cookies collect anonymous information about page visits, time on site, and traffic sources.
You can manage your cookie preferences through our cookie banner, or by adjusting your browser settings. Please note that disabling cookies may affect the functionality of the website.
6. How Long We Keep Your Data
We retain personal information submitted through our forms for a period of 2 years from the date of submission, after which it will be securely deleted.
If we enter into a contract with you, we may retain relevant data for longer to fulfil our legal and contractual obligations.
7. Data Storage and Security
Your data is stored on servers provided by Hostinger, located within the UK/EEA. We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or disclosure.
Form submissions are transmitted to our team via email through Hostinger’s mail servers. While we take reasonable steps to secure this process, no method of transmission over the internet is completely secure.
8. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right of access — You can request a copy of the personal data we hold about you.
- Right to rectification — You can ask us to correct inaccurate or incomplete data.
- Right to erasure — You can ask us to delete your personal data in certain circumstances.
- Right to restrict processing — You can ask us to limit how we use your data.
- Right to data portability — You can request your data in a structured, commonly used format.
- Right to object — You can object to processing based on legitimate interests.
- Right to withdraw consent — Where processing is based on consent, you can withdraw it at any time.
To exercise any of these rights, please contact us at info@planningbys2b.com. We will respond within 30 days.
If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
- Website: ico.org.uk
- Phone: 0303 123 1113
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.
10. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
s2b Studio Limited 20-22 Wenlock Road, London, England, N1 7GU
Email: info@planningbys2b.com
Phone: 07446 496321